{"id":27764,"date":"2025-10-08T02:37:18","date_gmt":"2025-10-08T05:37:18","guid":{"rendered":"https:\/\/chilenoticias.cl\/cyber-monday-2025-record-de-ventas-y-aumento-del-consumo\/"},"modified":"2025-10-08T02:37:21","modified_gmt":"2025-10-08T05:37:21","slug":"cyber-monday-2025-record-de-ventas-y-aumento-del-consumo","status":"publish","type":"post","link":"https:\/\/chilenoticias.cl\/blog\/cyber-monday-2025-record-de-ventas-y-aumento-del-consumo\/","title":{"rendered":"Cyber Monday 2025: R\u00e9cord de Ventas y Aumento del Consumo"},"content":{"rendered":"<p><strong>Ventas del Primer D\u00eda del Cyber Monday en Chile 2025:<\/strong> El Cyber Monday 2025 ha marcado un hito hist\u00f3rico en el comercio digital de Chile, superando todas las expectativas con un impresionante r\u00e9cord de ventas. Este evento, organizado por la C\u00e1mara de Comercio de Santiago (CCS), no solo ha registrado el mayor volumen de ventas en su historia, sino que tambi\u00e9n ha revelado tendencias significativas en los h\u00e1bitos de consumo de los chilenos.<\/p>\n<h2>Impacto del Cyber Monday 2025 en el Comercio Digital<\/h2>\n<p>Durante la primera jornada del Cyber Monday 2025, las ventas alcanzaron los <strong>US$ 175 millones<\/strong>, superando el r\u00e9cord anterior del 2024 de US$ 170 millones, con un crecimiento del 9%. Este aumento refleja un cambio en el comportamiento del consumidor, que est\u00e1 cada vez m\u00e1s inclinado hacia las compras digitales.<\/p>\n<h3>Patrones de Compra y Comportamiento del Consumidor<\/h3>\n<p>El evento comenz\u00f3 oficialmente a la medianoche, y el pico de transacciones se registr\u00f3 a las 22:00 horas, concentrando el 7,1% de las transacciones totales. Las compras se distribuyeron principalmente entre las 18:00 y las 24:00 horas, representando el 35% del total diario.<\/p>\n<div class=\"video-container\" style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; margin: 20px 0;\"><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qz7iaRe8dEE\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"YouTube video player\"><\/iframe><\/div>\n<p>El <strong>descuento promedio<\/strong> en bienes se situ\u00f3 en un 20%, variando entre un 15% para productos de dormitorio y l\u00ednea blanca, hasta un 25% en vestuario y calzado. Este atractivo descuento ha incentivado a los consumidores a realizar m\u00e1s compras, reflejado en un ticket promedio de <strong>$105 mil<\/strong>, un 8% m\u00e1s que el a\u00f1o anterior.<\/p>\n<h2>Preferencias del Consumidor y Segmentos M\u00e1s Din\u00e1micos<\/h2>\n<p>Los sectores de <strong>grandes tiendas y supermercados<\/strong> se destacaron con tasas de crecimiento de dos d\u00edgitos, concentrando un tercio de las compras totales. El turismo y los viajes tambi\u00e9n mostraron un fuerte desempe\u00f1o, representando m\u00e1s del 25% de las transacciones.<\/p>\n<p>Un an\u00e1lisis del perfil de los participantes revela que el 58% de las visitas al sitio oficial <a href=\"https:\/\/www.cyber.cl\">cyber.cl<\/a> provinieron de mujeres, con una destacada participaci\u00f3n de personas entre 25 y 54 a\u00f1os. Adem\u00e1s, el 66% de los usuarios son de la Regi\u00f3n Metropolitana, y casi el 70% del tr\u00e1fico proviene de dispositivos m\u00f3viles, manteniendo la tendencia de eventos anteriores.<\/p>\n<h3>Continuidad y Futuro del Cyber Monday<\/h3>\n<p>Este evento, que cuenta con la participaci\u00f3n de cerca de 670 e-commerces, concluye este mi\u00e9rcoles a las 23:59 horas. La CCS inform\u00f3 que durante la madrugada del martes se realizaron <strong>180 mil transacciones adicionales<\/strong>, generando poco m\u00e1s de US$ 14 millones.<\/p>\n<h4>El Panorama General<\/h4>\n<p>El \u00e9xito del Cyber Monday 2025 no solo subraya el crecimiento del comercio electr\u00f3nico en Chile, sino que tambi\u00e9n se\u00f1ala una transformaci\u00f3n en las preferencias de los consumidores, quienes valoran cada vez m\u00e1s las facilidades y el ahorro que ofrecen las compras en l\u00ednea.<\/p>\n<h4>El Veredicto de los Lectores<\/h4>\n<ul>\n<li>\u00bfC\u00f3mo crees que influir\u00e1 el crecimiento del comercio digital en el comercio tradicional?<\/li>\n<li>\u00bfQu\u00e9 factores consideras m\u00e1s importantes al decidir comprar en l\u00ednea durante eventos como el Cyber Monday?<\/li>\n<\/ul>\n<p><strong>Tu participaci\u00f3n es crucial:<\/strong> Comparte tus ideas y \u00fanete a la conversaci\u00f3n en los comentarios.<\/p>\n<div style=\"font-size: 0.88em; color: #444; margin-top: 35px; margin-bottom: 25px; padding: 18px 20px; background-color: #f8f8f8; border: 1px solid #e7e7e7; border-left: 5px solid #007cba; border-radius: 4px; line-height: 1.7;\">\n<div style=\"margin: 0 0 15px 0; padding-bottom: 15px; border-bottom: 1px dashed #ccc;\">\n<p style=\"margin: 0 0 5px 0;\">\n<strong style=\"color: #111; font-weight: 600;\">Nota sobre Multimedia y Derechos:<\/strong><br \/>\n            En <a href=\"https:\/\/chilenoticias.cl\" style=\"color: #005a87; text-decoration: underline; font-weight: 500;\">ChileNoticias.cl<\/a>, valoramos el material multimedia de alta calidad y respetamos los derechos de autor. Citamos las fuentes siempre que sea posible. Si tienes alguna consulta, por favor <a href=\"https:\/\/chilenoticias.cl\/contacto\/\" style=\"color: #005a87; text-decoration: underline; font-weight: 500;\">cont\u00e1ctanos<\/a>.\n        <\/p>\n<\/div>\n<div style=\"margin: 0 0 15px 0; padding-bottom: 15px; border-bottom: 1px dashed #ccc;\">\n<p style=\"margin: 0 0 5px 0;\">\n<strong style=\"color: #111; font-weight: 600;\">Cr\u00e9dito de la Imagen: La Tercera (latercera.com)<\/strong>\n<\/p>\n<\/div>\n<div style=\"margin: 0; padding-bottom: 0; border-bottom: none;\">\n<p style=\"margin: 0 0 5px 0;\">\n<strong style=\"color: #111; font-weight: 600;\">Art\u00edculo preparado por:<\/strong><br \/>\n            El equipo editorial de <a href=\"https:\/\/chilenoticias.cl\" style=\"color: #005a87; text-decoration: underline; font-weight: 500;\">ChileNoticias.cl<\/a> \u2013 Informaci\u00f3n verificada y actualizada.\n        <\/p>\n<\/div>\n<\/div>\n<div class=\"author-bio-box\" style=\"margin-top: 30px; margin-bottom: 30px; padding: 20px; background-color: #f0f4f8; border-left: 5px solid #3b82f6; border-radius: 4px;\">\n<p class=\"author-name\" style=\"font-size: 1.1em; font-weight: 700; color: #1e3a8a; margin: 0 0 8px 0;\">Art\u00edculo por: Javiera N\u00fa\u00f1ez<\/p>\n<p class=\"author-description\" style=\"font-size: 0.95em; color: #334155; line-height: 1.6; margin: 0;\">Especialista en la cobertura de Derechos Humanos y Movimientos Sociales. Su trabajo busca visibilizar las realidades de diversas comunidades a lo largo del pa\u00eds.<\/p>\n<\/div>\n<p>Sigue m\u00e1s contenido de <a href=\"https:\/\/chilenoticias.cl\/c\/actualidad\/\">Actualidad<\/a> en <strong>ChileNoticias.cl<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ventas del Primer D\u00eda del Cyber Monday en Chile 2025: El Cyber Monday 2025 ha marcado un hito hist\u00f3rico en el comercio digital de Chile, superando todas las expectativas con un impresionante r\u00e9cord de ventas. Este evento, organizado por la C\u00e1mara de Comercio de Santiago (CCS), no solo ha registrado el mayor volumen de ventas &#8230; <a title=\"Cyber Monday 2025: R\u00e9cord de Ventas y Aumento del Consumo\" class=\"read-more\" href=\"https:\/\/chilenoticias.cl\/blog\/cyber-monday-2025-record-de-ventas-y-aumento-del-consumo\/\" aria-label=\"Leer m\u00e1s sobre Cyber Monday 2025: R\u00e9cord de Ventas y Aumento del Consumo\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":27759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[518,3,9,18,13,2],"tags":[9328,23080,15676,6291,23079],"class_list":["post-27764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-chile","category-economia","category-noticias","category-tendencias","category-ultimo-minuto","tag-camara-de-comercio-de-santiago","tag-comercio-digital","tag-cyber-monday-2025","tag-habitos-de-consumo","tag-ventas-del-primer-dia-del-cyber-monday-en-chile-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventas del Primer D\u00eda del Cyber Monday en Chile 2025<\/title>\n<meta name=\"description\" content=\"Las ventas del Primer D\u00eda del Cyber Monday en Chile 2025 alcanzaron un 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